A&Co. was tapped for the launch Krystal restaurant's national roll-out campaign for its "Side Chik" chicken sandwich with influencer Brittany Renner. A complex rollout with multiple celebrities including 2 Chainz and Ray Jay, A&Co. was responsible for creating the strategy and crafting the delicate messaging to properly support the campaign. An ATL media day at the flagship restaurant with a full day of interviews with Brittany, Ray J, and 2 Chainz was executed on site at the same time with both local and national media present at the event and virtually for those not based in the area. As a result, the campaign garnered over 497,324,477 million impressions with press hits from the likes of Complex, Vibe, AdAge, Blavity, Atlanta Journal-Constitution, Restaurant News, and more.
