As the agency of record for Turning Points Brand, Zig-Zag, the iconic tobacco and lifestyle brand with over a 145 years of history, A&Co is responsible for all new product launches, lifestyle initiatives, influencer engagements, paid media and marketing campaign support. A&Co has released multiple apparel and merch campaigns, brand partnerships such as with Rolling Loud and is also responsible with keeping the brand in lifestyle news throughout the year.
Impactful placements for the brand include Complex, UPROXX, StupidDope, Vmag and Hypebeast.
