The recently launched UPROXX studios tasked A&Co. to launch its branded content mini series, “Halftime.” Aligned with the 2024 Howard Homecoming game, the mini series chronicled Howard’s iconic Showtime marching band and itspartnership with State Farm and decorated music producer Just Blaze for an unforgettable journey with the students.
A&Co. implemented both a paid and earned media program targeting the HBCU, Black, lifestyle, culture and music communities during a time where homecoming coverage was cluttered and competative.
As a result, A&Co garnered both national and local press from Global Grind, Yahoo!, TVOne, Historically Black Since and HBCU Grad totalling a reach of over 114M unique vistors per month.
